Published on Oct 4, 2023

Peloton’s Mind Blowing Growth, Hydrant’s Series A, Shoppable Pins, And Liquid Death's Greatest Hates

Lauren Hall

Written by Lauren Hall

Now this is supposed to be a quick segment to get you up to speed on the latest ecommerce news…

But as I’m sure you know, things are blowing up a bit in DTC-land right now.

And it’s not slowing down any time soon.
I mean, just this week Pepsi launched not one, but TWO direct to consumer sites, snacks.com and pantryshop.com.

Which means Kristen will have plenty of updates to share next week, too. 👀

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll hear about:

  • Peloton’s insane growth – sales are up 66%.
  • Hydrant’s latest round of funding.
  • Pinterest and Shopify are offering merchants a new way to sell.
  • The clever way Liquid Death used bad reviews.

What to listen for:

  • [1:40] Peloton’s average net monthly churn hit its lowest rate in four years.
  • [4:18] Peloton had to pause advertising spend because the demand was so high.
  • [7:15] Why Peloton is well-positioned for the future even when physical gym locations do reopen.
  • [9:38] Hydrant’s latest round of funding and what they’re planning to use it for.
  • [11:57] Why you should be using a subscription model if it makes sense for your business.
  • [15:39] Shoppable pins from Pinterest and Shopify.
  • [19:52] The 4 new features on Pinterest.
  • [23:10] New drops in SaaS.
  • [26:15] Shopify’s new POS.
  • [28:29] Liquid Death launched a...metal album?

Writen by Lauren Hall

Lauren Hall

Lauren is a Brand Marketing Associate at Privy. She's the brains behind all things content. When she's offline, she's obsessing over her Bernedoodle pup, Monster, and plotting ways to being a full-time Vermonter ASAP.

You may also like to read

Learn how we responsibly build, test, and refine AI models and capabilities to ensure accuracy and domain relevancy.

ECommerce Automation
Email Marketing

How to Keep Ecommerce Customers Engaged Post-Purchase

Build loyalty with thoughtful email/SMS sequences, education, and surprise perks.

Read More: How to Keep Ecommerce Customers Engaged Post-Purchase
eCommerce

The Real Cost of Using Multiple Marketing Tools (And Why All-in-One Wins)

A bigger tech stack can lead to more than headaches. See how they cost your store more in the long-term.

Read More: The Real Cost of Using Multiple Marketing Tools (And Why All-in-One Wins)
Holiday
List Growth

Winning the Holidays: A Profit-First Playbook to Combat Discount Fatigue

Shoppers are more selective now, but this playbook will help you prioritize your margins this holiday season.

Read More: Winning the Holidays: A Profit-First Playbook to Combat Discount Fatigue