Peloton’s Mind Blowing Growth, Hydrant’s Series A, Shoppable Pins, And Liquid Death's Greatest Hates

Written by Lauren Hall
Now this is supposed to be a quick segment to get you up to speed on the latest ecommerce news…
But as I’m sure you know, things are blowing up a bit in DTC-land right now.
And it’s not slowing down any time soon.
I mean, just this week Pepsi launched not one, but TWO direct to consumer sites, snacks.com and pantryshop.com.
Which means Kristen will have plenty of updates to share next week, too. 👀
Get our best content on ecommerce marketing in your inbox 2 times a week
On this episode, you’ll hear about:
- Peloton’s insane growth – sales are up 66%.
- Hydrant’s latest round of funding.
- Pinterest and Shopify are offering merchants a new way to sell.
- The clever way Liquid Death used bad reviews.
What to listen for:
- [1:40] Peloton’s average net monthly churn hit its lowest rate in four years.
- [4:18] Peloton had to pause advertising spend because the demand was so high.
- [7:15] Why Peloton is well-positioned for the future even when physical gym locations do reopen.
- [9:38] Hydrant’s latest round of funding and what they’re planning to use it for.
- [11:57] Why you should be using a subscription model if it makes sense for your business.
- [15:39] Shoppable pins from Pinterest and Shopify.
- [19:52] The 4 new features on Pinterest.
- [23:10] New drops in SaaS.
- [26:15] Shopify’s new POS.
- [28:29] Liquid Death launched a...metal album?
Writen by Lauren Hall

Lauren is a Brand Marketing Associate at Privy. She's the brains behind all things content. When she's offline, she's obsessing over her Bernedoodle pup, Monster, and plotting ways to being a full-time Vermonter ASAP.
You may also like to read
Learn how we responsibly build, test, and refine AI models and capabilities to ensure accuracy and domain relevancy.
AI for Ecommerce: Smarter Tools to Grow Your Store Faster
Ecommerce merchants are quickly adopting AI to scale their business. Here's what that looks like.
How to Use Email & SMS to Increase Retention for a Wellness Brand
Keeping customers for longer? Email and SMS can help wellness brands achieve it.
SCOTUS Tariff Ruling: What It Means and What Happens Next for Ecommerce Merchants
Paid IEEPA duties in 2025? Here's our breakdown of the latest SCOTUS ruling and what comes next.