Writing Emails that Make People Want to Buy | Privy

Over the years, Ryan Lee has created a handful of ecommerce businesses that have generated seven figures a month in revenue.

In that time, he has absolutely mastered email.

While most brands focus entirely on the product, Ryan’s main goal is to make business more personal by building a connection that goes way beyond just the product.

I mean, just look at his latest email…

Not your average email from a brand, right?

So we asked for email submissions and Ryan gave some really actionable feedback any brand can use to make more money with email (/blog/how-to-get-sales-in-an-economic-downturn).

You can tune in above👆 on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-ecommerce-marketing-show/id1495875193), Spotify (https://open.spotify.com/show/3X9HxMBVIF2LpUoCJbbpJE), Stitcher (https://www.stitcher.com/podcast/the-ecommerce-marketing-show), or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll learn:

• The shift you have to make to get better at copywriting.
• The power of getting personal with your messaging
• Why you need to think of yourself as a superhero when you’re writing emails.
• How to double your email revenue.

What to listen for:

• [3:59] What makes a good email?
• [6:05] Email #1 feedback.
• [8:01] Why you need to be careful about the number of CTAs in your emails.
• [11:07] Why you shouldn’t be using generic photos.
• [15:24] Email #2 feedback.
• [18:57] How to send emails that make sense to both your superfans and newer folks.
• [28:55] Email #3 feedback.
• [29:40] The benefits of using short, choppy copy.
• [34:41] Email #4 feedback.
• [37:23] Email #5 feedback.
• [40:35] Email #6 feedback.
• [43:34] How to pique people’s interest with a subject line.
• [45:16] How to sell a nonessential item in the middle of a pandemic.
• [47:03] How to write an email for your new subscribers.
• [48:49] How often Ryan sends emails to his customers.