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How Crowdfunding Campaigns Helped Coalatree Build A Community of Superfans

By Lauren Hall
2 minute read

Coalatree EpisodeMaybe you have an idea for a new product, but you’re not quite sure how it will land with your current customers. 

Maybe you want to launch a new brand altogether.

Either way, crowdfunding campaigns can be an amazing way to test the market AND build a community of avid supporters before you pull the trigger.

Coalatree, an eco-minded apparel brand, has seen this firsthand. They’ve launched 8 Kickstarter campaigns and raised more than $2 million. 😱

We wanted to find out how they did it, so we talked to their Director of Brand, J.M. Fabrizi to get into the nitty gritty.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

On this episode, you’ll learn:

  • Why Coalatree made the switch from retail to DTC.
  • Why Kickstarter is 🔥 for introducing new products.
  • The keys to building a successful campaign.
  • How to keep backers engaged after they support your campaign.

What to listen for:

  • [1:44] The transition from 200 retail locations in 8 countries to DTC.
  • [5:24] What are the benefits of using Kickstarter?
  • [7:30] Behind the scenes of a successful crowdfunding campaign.
  • [9:19] Why you should build a brand first.
  • [14:25] What the team looks like.
  • [18:37] Advice for your first crowdfunding campaign.
  • [23:12] How to keep the momentum going over the next several months.

Links to love👇👇

Topics: Ecommerce Brands Podcast

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