Maybe you have an idea for a new product, but you’re not quite sure how it will land with your current customers. 

Maybe you want to launch a new brand altogether.

Either way, crowdfunding campaigns can be an amazing way to test the market AND build a community of avid supporters before you pull the trigger.

Coalatree, an eco-minded apparel brand, has seen this firsthand. They’ve launched 8 Kickstarter campaigns and raised more than $2 million. 😱

We wanted to find out how they did it, so we talked to their Director of Brand, J.M. Fabrizi to get into the nitty gritty.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

On this episode, you’ll learn:

• Why Coalatree made the switch from retail to DTC.
• Why Kickstarter is 🔥 for introducing new products.
• The keys to building a successful campaign.
• How to keep backers engaged after they support your campaign.

What to listen for:

• [1:44] The transition from 200 retail locations in 8 countries to DTC.
• [5:24] What are the benefits of using Kickstarter?
• [7:30] Behind the scenes of a successful crowdfunding campaign.
• [9:19] Why you should build a brand first.
• [14:25] What the team looks like.
• [18:37] Advice for your first crowdfunding campaign.
• [23:12] How to keep the momentum going over the next several months.

Links to love👇👇

• The Ecommerce Marketing Show Home
• Coalatree
• Coalatree’s Latest Kickstarter Campaign
• 7 Keys to a Successful Crowdfunding Campaign
• Dave Gerhardt on Twitter