The Black Friday countdown is on! View our resources page to ensure you are prepared.

Published on Oct 4, 2023

Design Better & Faster with Privy

bio-kati

Written by Katie Samuelson

With more than twenty new designs and over four hundred use case driven display templates, Privy has made it our goal to get your on-site campaigns launched easier, faster, and better looking than ever.

Within minutes you could have multiple campaigns (e.g., a welcome campaign, an exit pop up, and a free shipping bar) beautifully designed and ready for use on your website and in your online store.

Get creative by starting with one of our templates and adding your brand’s personal touch. We want to help you give your visitors a customized brand experience they won’t forget. To do that, we follow these good design practices:

Keep it clean - Try to keep only 3 main pieces of information prominently visible (i.e. header text, sub-header text and the email form with submission button). If the space is too cluttered your visitor won’t know what to click on, and could easily become overwhelmed. For times when you have a longer form or a lot of text, consider adding more space to the design overall allowing the text/images to breathe and not feel so cramped.

Choose 1-2 fonts - Fonts are awesome, and I know it’s hard to pick just one, but you can get creative! Have you ever seen a poster with 4+ fonts and not known what to look at first? It’s because those fonts aren’t all designed to live together in one space, making them distracting and fighting for importance over one another.

To make your campaign feel cohesive with your brand and easy to read, it is best to keep consistency in the typography by using one font family (i.e. Roboto) and utilize the different weights (i.e. Thin, Regular, Bold, Extra Bold) to differentiate the different levels of information.

Have fun - The best design experiences are personalized and filled with passion! Experiment with different backgrounds, and use language that communicates with the people visiting your site in a unique, upbeat way. People know what standard pop ups look like, surprise them!

When a generic pop up comes up on my screen I look for the X out ASAP. But if the pop up has dogs wearing birthday hats that says “Join the Party!”, I

1) want to subscribe to their email list for more pictures of dogs in birthday hats and

2) appreciate the sense of humor and touch of personality that went into making or choosing this design making me not X-out as fast. People relate to other people, not generic pop ups.

Privy wants to help you by putting the creativity of your campaign wherever you want it, in your hands or ours. In addition to the template designs we will continue to release, we also offer design services which allow you to purchase a one time campaign template design or subscribe to a monthly campaign refresh.

Writen by Katie Samuelson

bio-kati

Katie is the VP of Marketing at Privy.

You may also like to read

Learn how we responsibly build, test, and refine AI models and capabilities to ensure accuracy and domain relevancy.

Website Conversion

Merchants Share: Our Favorite Popup Designs of the Year

Seasonal popups can massively boost conversions when done right. These six examples prove how smart timing, strong offers, and clever design can consistently drive more revenue.

Read Merchants Share: Our Favorite Popup Designs of the Year
Website Conversion

How to Reduce Your CAC by Optimizing Onsite Conversions

How small website tweaks lead to major savings on acquisition costs.

Read How to Reduce Your CAC by Optimizing Onsite Conversions
AI

Agentic Commerce: How Smart Brands Are Learning in ChatGPT Now

ChatGPT is now shoppable. Here’s our take on what that means for small and medium-sized merchants.

Read Agentic Commerce: How Smart Brands Are Learning in ChatGPT Now