Back-in-Stock Email Template for Clothing Brands

Few things create more excitement in fashion than the return of a sold-out item. When a popular style comes back, shoppers who missed out the first time are often eager to buy quickly. That’s why back-in-stock emails consistently perform among the highest in open and click rates.

For clothing brands, these emails are more than notifications — they’re a way to re-engage loyal customers and turn scarcity into sales. Below are proven templates designed to help you make the most of these moments.

Why Back-in-Stock Emails Matter for Clothing Brands

When handled strategically, restock emails can:

• Reignite interest from customers who signed up for alerts
• Create urgency with limited inventory messaging
• Highlight bestsellers and social proof around popular items
• Convert browsers into buyers before items sell out again

Back-in-Stock Email Templates You Can Use

Example 1 – Simple Restock Alert

Subject line: It’s back! Body: Hi [First Name], Good news — [Product Name] is back in stock. Don’t wait too long, it won’t stay around.

[Shop Now]

When to use: Best for minimalist brands or highly in-demand products.

Example 2 – Urgent Scarcity Play

Subject line: Back by demand (but not for long) Body: Hi [First Name], You asked, we listened. [Product Name] is back in stock — but quantities are limited.

Get yours before it sells out again.

[Claim Yours Now]

When to use: Perfect for popular items with limited runs.

Example 3 – Restock + Social Proof

Subject line: Our bestseller is back 🎉 Body: Hi [First Name], [Product Name] sold out in just days last time. Now it’s back — and customers can’t stop talking about it:

“★★★★★ Best jeans I’ve ever owned!” – Sarah K.

Grab yours while you can.

[Shop the Restock]

When to use: Great for top-rated, high-demand items.

Best Practices for Back-in-Stock Emails

Timing

Send as soon as inventory is available. Speed matters when demand is high.

Frequency

One restock email is usually enough, but if inventory is plentiful, consider a follow-up.

Personalization

Include product images and reference the specific item customers signed up for.

Compliance

Maintain opt-out options, even for restock notifications.

Quick tips:

• Keep the product front and center
• Use urgency-driven subject lines
• Include reviews or ratings for social proof
• Test incentives for slower-moving restocks

How to Send Back-in-Stock Emails with Privy

Privy makes it easy to automatically alert customers when products are restocked. Use pre-built flows that trigger as soon as items are available again, and never miss a chance to turn demand into revenue.

Try Privy’s Back-in-Stock Templates Free

Turn restocks into repeat sales. Sign up for a free 15-day trial of Privy today and start sending back-in-stock emails that convert for your clothing brand. Start Free Trial.

FAQs about Back-in-Stock Emails

Should I send a back-in-stock email for every item?

Focus on popular, high-demand items to avoid over-messaging.

How can I build urgency in restock emails?

Use limited-quantity messaging, countdowns, or customer reviews to push quick action.

Can I use restock emails for new customers?

Yes — promote restocks in campaigns to show shoppers what’s trending and in demand.

What if items sell out again quickly?

Highlight other similar products to keep customers engaged and avoid disappointment.