Clothing Brand Abandoned Cart SMS Template | Privy

Cart abandonment happens often in fashion — customers browse, add sizes or colors, then leave without checking out. SMS is the perfect way to remind them. Short, direct, and delivered instantly, it creates urgency and nudges shoppers to complete their purchase.

For clothing retailers, abandoned cart texts can make a big difference in recovering revenue. Below are templates built for fashion brands, designed to balance urgency with a personal touch.

Why Abandoned Cart SMS Matters for Clothing Brands

• Reach shoppers instantly while their cart is fresh
• Create urgency around limited stock or popular sizes
• Use short, clear CTAs that drive clicks back to checkout
• Pair with abandoned cart emails for maximum recovery

Abandoned Cart SMS Templates You Can Use

Example 1 – Short Reminder

“Hi [First Name], you left something behind at [Brand Name]. Grab your favorites before they sell out: [Cart Link]”

When to use: For quick, no-frills reminders.

Example 2 – Friendly Nudge

“Still thinking it over? Your cart is waiting at [Brand Name]. Complete your order now and enjoy free shipping: [Cart Link]”

When to use: Great for brands emphasizing service perks.

Example 3 – Incentive-Driven Push

“[First Name], your picks are still in your cart! Here’s 10% off to finish your order: CART10. Don’t wait — popular sizes sell fast: [Cart Link]”

When to use: Best for first-time buyers or high-value items.

Best Practices for Abandoned Cart SMS

Timing

Send the first SMS within 1–2 hours of abandonment, followed by one reminder within 24 hours.

Frequency

Stick to 1–2 messages per abandoned cart. More than that can feel intrusive.

Personalization

Include the shopper’s name and cart link. Mention product types (e.g., “jeans” or “dresses”) if possible.

Compliance

Always ensure SMS opt-in. Include opt-out language like “Reply STOP to unsubscribe.”

Quick tips:

• Keep messages under 160 characters
• Lead with clarity and urgency
• Use strong CTAs like “Shop Now” or “Complete Your Order”
• Combine with email flows for best results

How to Send Abandoned Cart SMS with Privy

Privy makes it simple to set up automated abandoned cart SMS campaigns. Use pre-built templates, connect to your store, and start recovering more revenue instantly.

Try Privy’s Abandoned Cart SMS Templates Free

Turn abandoned carts into sales with Privy. Sign up for a free 15-day trial today and start sending high-converting SMS reminders built for clothing brands. Start Free Trial.

FAQs about Abandoned Cart SMS

Should I send SMS and email for cart recovery?

Yes. They work best together — SMS is instant, email allows more detail.

Do I need to offer a discount?

Not always. Simple reminders can be effective, but discounts work well for first-time buyers.

How many cart recovery texts should I send?

One or two is plenty. More than that risks unsubscribes.

What’s the best timing for cart SMS?

Send the first within 1–2 hours, when intent is still high.