Email is one of the most effective ways to reduce cart abandonment and bring customers back to complete their purchase. But let's face it -- we also get a lot of email and most of it is easy to ignore.

That's why we invited Paul Ledoux, principal marketing consultant at LDX Marketing, for a live feedback session to help you write better abandoned cart emails.

• Paul gave feedback on six different abandoned cart emails and shared tips on:
• The benefits of highlighting products in abandoned cart emails
• Writing copy that drives urgency
• When and how to use discounts in your abandoned cart emails
• Creative ways to catch people's attention and bring them back