Oct 18, 2021
70% of people that add items to their cart, leave them behind. This is called cart abandonment. 70%!!! Imagine if you could take that 70%, or even some of it, and turn it into sales.
At Privy, we offer two tools to tackle this: Cart Abandonment Emails & Cart Savers.
While this video will focus on Cart Savers, it’s important to understand how they are different.
Typically. Brands think the only thing they can do when a customer abandons cart is wait an hour and send them a Cart Abandonment Emails. While this can still be effective, this isn’t your only nor your best option.
Cart Savers are different. A Cart Saver is a popup, not an email. And its one of the most important things you can do on your site to make the sale.
Here’s what it looks like:
You are targeting visitors with money in the cart, they’re on the checkout page, and right when they are about to purchase, they move their mouse to exit and BAM, the Cart Saver pops up.
The Cart Saver is trying to catch people before they leave, showing them the popup as a last stitch effort to close the sale, or at least grab their email. And It can reduce the amount of abandoned carts by 10%.
So today, we’re going to teach you how simple it is to create one for your site. But first, let’s see one in action. A great example of a company using this method effectively is the Vikings NFL team. https://shop.vikings.com