Email automation uses specific time or behavior triggers to send messages to email list subscribers. Email automation is useful for marketing campaigns such as welcome flows, offer emails, abandoned cart reminders, and purchase confirmation emails.
Automated emails are the foundation of email marketing strategy as they save time compared to manual email sends. Building a process based on pre-defined triggers allows you to send the right message to the right person at the right time.
For example, a welcome email goes out to a new subscriber immediately after they join your list.
Other examples of email automation include abandoned cart emails and customer winback emails.
And because these types of emails are triggered automatically, they should be set up before you send a single newsletter. Email automation will help you make money while you sleep.
Here are some of our most useful email automation articles: