Customer retention is a focus on keeping your current customers around for the long haul by creating an experience and product that makes them want to keep coming back. 

Unlike customer acquisition, which is all about landing new customers, retention is driven by loyalty and repeat purchases.

Happy customers are more likely to buy from your brand again and spread the word about the products they love. 

It’s also more cost effective to keep your current customers engaged than to acquire new ones, so retention should be a focus from the very beginning. You should constantly be asking yourself how you can be creating an incredible customer experience from the first purchase on.