If you’re looking for the perfect email marketing tool to bring in sales for your Shopify store, chances are, you already know how valuable email marketing is.
But just in case you need a refresher, email marketing has a 38x ROI for every $1 spent and most ecommerce brands sending emails today are seeing 20-30% of their revenue come from email.
So if you’re one of the 1,000,000+ brands using Shopify, you’ll be happy to know that there are 17 different email marketing apps you can choose from.
Keep reading to find out which tool is right for you and your business, so you can start bringing in 20-30% of your revenue through email marketing ASAP.
In this guide, you'll learn:
5 things to look for in an ecommerce email marketing tool
If you’re going to invest in email marketing for your Shopify store, you need to make sure you have the right tools in place to help you make the most of it.
Because email marketing generates $38 for every $1 spent. Which means it’s one of the most effective ways for you can grow your business...
But what actually matters when it comes to choosing the email marketing tool that’s best for you? Start by making sure it checks these 5 boxes.
On-site email collection
Without an email list, you’re never going to be able to generate sales with your email marketing program. Which is why on-site email collection is so important when it comes to evaluating the right tool for your business.
On-site email collection allows you to capture email addresses from the traffic that’s already coming to your store. Because it’s really rare for first-time visitors to buy right away. But if you have an email address, you can nurture these new contacts and build a solid foundation so they hopefully come back and buy from you down the road when they’re ready.
So make sure your email marketing tool has the ability to help you build and grow your email list with on-site email collection. Because the more contacts you have on your list, the more sales you can expect to bring in.
Customer segmentation
The more relevant your emails are to the individuals receiving them, the better. This is exactly why segmentation exists. So you can send the right messages to the right people.
Maybe you want to reward customers who’ve spent $500 or more at your store. Or you want to send a cross-sell email that features a complementary product to a previous purchase. What about a special offer just for subscribers who’ve never purchased from your store? Segmentation is the key.
Here are a few common segments you should consider using for your store: VIPs (set a threshold that makes sense for your business), subscribers with high engagement, location, previous purchases, the options are endless.
Segmentation allows you to send more personal, relevant messages to your email list. So make sure the email tool you’re using has robust segmentation abilities. Because at the end of the day, relevance equals sales for your store.
Automated email campaigns
Think of your automated emails as an extra member of your team. These emails automation workflows are working for you 24/7 – whether you’re packing up orders or fast asleep. Because as the name suggests, they’re sent out automatically based on specific actions your subscribers take.
Some of the most common automated email campaigns?
- Welcome emails:Welcome emails are the secret to introducing your business and telling your story to your newest subscribers. Start with one email or a series of emails to welcome new contacts to your brand and set expectations.
- Abandoned cart emails:Abandoned cart emails help you get shoppers with items in their cart over the finish line after they’ve left your store. Because remember: 70% of carts are abandoned. So you need to have an email series in place to combat that and re-engage these high intent shoppers.
- Purchase follow-up emails:As you might guess, purchase follow-up emails are sent after a customer places an order. Unlike an order confirmation email, purchase follow-up emails feel less transactional. You can explain how to use and care for a specific product, share additional products, and/or request a product review after an order has been delivered.
- Customer winback emails:Customer winback emails are the perfect way to bring past customers (who haven’t engaged with your business in a certain amount of time) back to your store. Include an amazing offer to pique their interest and win them over again. Because sometimes all it takes is a little reminder.
Without the ability to send automated emails like these, you’re missing out on an incredibly important piece of the puzzle with your email marketing. Because they’re on all day every day doing work for you. So put in the time up front to set them up. And make sure your email tool can support email automation.
Easy user experience
If your email marketing tool is confusing and difficult to manage, you’re going to dread sending emails. And with everything else on your plate, that means they’re probably never going to get sent. Which means missing out on sales for your store.
This is exactly why your email marketing tool needs to have a user experience straightforward and simple enough for you to understand.
Because the less time (and brain power!) you have to spend on every email that goes out, the more likely you are to send them regularly. And with email marketing, consistency is key – don’t be one of those businesses that just sends emails on Black Friday. You’re trying to build a relationship and drive sales.
So before you lock in a tool, make sure it’s intuitive. So you can use it out of the box and start driving sales with your emails ASAP.
Reporting to track email performance
If you’re going to invest time and money into email marketing, you need to have a solid understanding of the impact it’s having. Which means the tool you’re using needs to have reporting capabilities that are robust enough to tell you what’s working (and what’s not!).
Because the more information you have access to, the easier it will be to spot trends and double down on what’s bringing in sales for your business.
Maybe you start noticing that every email you send on a holiday gets awesome engagement or how-to content gets a ton of interest…
If you have that intel, you’re going to be able to use it to improve your strategy, build better relationships, and drive more revenue.
Because the best part about sending emails to your list is the immediate impact it has on sales. There’s no better feeling than seeing sales trickle in minutes after you click that ‘Send’ button.
So make sure the email tool you use allows you to track results and performance easily so you can learn and improve over time.
17 best Shopify email marketing tools and when to use them
When you search for email marketing in the Shopify App Store, you’ll see 17 results.
Options are amazing. It means you have a bunch of choices when it comes to finding the perfect email marketing tool for your business, but narrowing it down and making the final decision can get confusing and overwhelming.
Here are all 17 email marketing tools you can use for your Shopify store with descriptions and pricing that’ll help you get there faster.
Here’s a quick overview:
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Tool
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Description
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Pricing
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Rating(out of 5)
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Privy
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Privy is an email marketing platform for Shopify and Wix stores. It’s an all-in-one platform specifically built to help small ecommerce brands grow from $0 to $1 million in sales.
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Paid plans start at $15/month.
Calculate your pricing.
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4.6 stars
(24,562 reviews)
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Omnisend
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Omnisend is an email marketing, SMS and automation platform for ecommerce stores.
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Paid plans start at $16/month.
Calculate your pricing.
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4.7 stars
(3,901 reviews)
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Drip
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Drip is a marketing automation platform built for ecommerce businesses. Email, SMS and tight 3rd- party integrations help businesses drive revenue.
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Plans start at $19/month.
Calculate your pricing.
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4.6 stars
(49 reviews)
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Seguno
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Seguno is an email marketing solution built specifically for Shopify stores. It allows you to create, manage, and track your email marketing without leaving Shopify.
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Paid plans start at $10/month.
Get more pricing info.
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4.8 stars
(706 reviews)
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Klaviyo
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Klaviyo is an email and SMS marketing automation platform for large ecommerce brands.
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Paid plans start at $20/month.
Calculate your pricing.
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4.2 stars
(1,304 reviews)
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Campaign Monitor
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Campaign Monitor is an email marketing platform for small and medium sized businesses from ecommerce to nonprofits.
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Paid plans start at $9/month.
Calculate your pricing.
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4.6 stars
(1,043 reviews)
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Shopify Email
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Shopify Email is a no frills email marketing solution for small brands that’s managed directly in Shopify.
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The first 2,500 emails per month are free. Then, it is $1 USD for every 1,000 emails you send.
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4.5 stars
(862 reviews)
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SmartrMail
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Smartr Mail is a basic email marketing tool for ecommerce businesses.
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Paid plans start at $19/month.
Calculate your pricing.
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4.9 stars
(390 reviews)
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dotdigital
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The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers.
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Pricing starts at $150/month.
Get more pricing info.
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4.9 stars
(15 reviews)
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ActiveCampaign
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ActiveCampaign is a customer experience and marketing automation platform for ecommerce, B2B, and B2C businesses.
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Pricing starts at $9/month.
Calculate your pricing.
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4.7 stars
(266 reviews)
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Constant Contact
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Constant Contact helps businesses in all industries with their email marketing.
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Pricing starts at $20/month.
Get more pricing info.
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3.8 stars
(22 reviews)
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Springbot
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Springbot is a multi-channel marketing platform that helps growing ecommerce businesses with everything from email marketing to paid advertising.
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Pricing starts at $199/month.
Get more pricing.
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4.2 stars
(98 reviews)
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Automizely
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Automizely is a 30-in-1 marketing app for Shopify stores.
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Paid plans start at $25/month.
Calculate your pricing.
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4.8 stars
(2,582 reviews)
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Emarsys
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Emarsys is an omnichannel customer engagement platform owned by SAP and focused on Shopify Plus businesses.
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Request pricing.
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No reviews
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Spently
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Spently helps Shopify merchants drive repeat purchases by enhancing Shopify notification emails.
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Paid plans start at $99.99/month.
Calculate your pricing.
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4.9 stars
(527 reviews)
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Marsello
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Marsello is the only omnichannel marketing software that combines data- driven automation, email, SMS, and and loyalty programs
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Paid plans start at $99/month.
Calculate your pricing.
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4.4 stars
(309 reviews)
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AVADA Marketing Automation
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AVADA Marketing Automation is an email marketing automation platform that’s tailored specifically for ecommerce stores.
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Paid plans start at $9/month.
Calculate your pricing.
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5.0 stars
(111 reviews)
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Privy
With over 24,000 reviews and a 4.6 rating, Privy is the most-reviewed email marketing app in the Shopify App Store. And it’s specifically built to help small ecommerce businesses get started with email and grow sales.
Not only does Privy allow you to send one-off newsletters and promos, you can also set up automated emails that work for you 24/7: abandoned cart emails, customer winback emails, and purchase follow-ups can help you engage with your customers and drive sales automatically.
Use a pre-built template or the drag and drop editor to create beautiful emails that stand out. Once you have the basics down, use segmentation to send more relevant messages to your subscribers. Segment by purchase history, date last seen, country, and so much more.
On top of email marketing capabilities, Privy can also help you build and grow your email list with popups, flyouts, and onsite displays. Add a free shipping bar to improve conversion and average order value and try out Privy Text to get started with SMS.
The Privy platform is truly an all-in-one solution to help you grow your ecommerce store from $0 to $1 million. All with one app.
With best-in-class support, a free 15-day trial to get started, and plans that start at just $15/month, Privy is our top pick.
Omnisend
Omnisend is an email and SMS marketing platform. With 3,900+ reviews and an average of 4.7 stars, Omnisend helps 50,000+ larger ecommerce brands:
- Automate emails
- Send newsletters
- Create different segments
- Send SMS messages
Omnisend also has popup capabilities that allow you to capture site visitors’ information. The standard plan starts at $16/month and the pro plan is $99/month.
Drip
Drip has almost 50 reviews and sits at a 4.6 star rating. With email and SMS marketing automation for ecommerce stores, Drip has many of the same capabilities as other email platforms.
You can grow your list with customizable forms and create and automate your email and SMS campaigns starting at $19/month.
Drip also allows you to sync Facebook Custom Audiences with Drip segments to create marketing campaigns that align across every channel.
Seguno
Unlike a handful of the other platforms, Seguno is strictly an email marketing solution (no popups or SMS marketing). And it’s built specifically for Shopify stores. But rather than having to sign into an account outside of Shopify, Seguno allows you to do everything without ever leaving.
Seguno has a 4.8 star rating with just over 700 reviews. Paid plans start at $10/month.
Klaviyo
With 4.2 stars and 1300+ reviews, Klaviyo is one of the major email marketing players in the ecommerce space for larger brands.
Klaviyo provides customers with everything they need from A/B testing, advanced analytics and 100+ integrations with top ecommerce tools.
Paid plans start at $20/month for email marketing, but SMS plans are also available. Klaviyo has advanced segmentation capabilities, dynamic forms, and the ability to automate and personalize messaging.
Campaign Monitor
Unlike many other email marketing tools, Campaign Monitor allows customers to capture reviews. On top of email automation, Campaign Monitor has forms and segmentation capabilities, but no option for including SMS.
With 1,000+ reviews, Campaign Monitor averages 4.6 stars and starts at $9/month. It’s not just for ecommerce businesses, though, they focus on SMBs across nonprofits, retail, travel, etc.
Shopify Email
Shopify Email is strictly an email marketing tool (no popup or SMS optionality). And while they have some of the most affordable pricing, offering free sends for up to 2,500 emails per month then only $1 per every additional 1,000 emails after that, it’s one of the most limited tools on the list.
Their email editor is not as easy to use and their abandoned cart emails are actually checkout abandonment emails, which are sent to a much smaller number of potential customers. But Shopify Email has 860+ reviews and a 4.5 star rating.
SmartrMail
SmartrMail averages a 4.9 rating across 390+ reviews. Their platform helps customers set up email marketing automation and has popups that give customers the ability to grow their email lists, too.
While they don’t have an SMS or free shipping bar option, SmartrMail does offer a free migration service for customers switching over from other similar platforms. Paid plans start at $19/month.
dotdigital
This is one of the newer apps in the Shopify email marketing ecosystem, but dotdigital is sitting at a 4.9 star rating after 15+ reviews. dotdigital
With email marketing, landing pages, forms, SMS, retargeting, and chat capabilities, dotdigital is a robust platform. But compared to other platforms, pricing is on the higher end, starting at $150/month.
dotdigital serves B2C, B2B, and NFP marketers and has advanced features that most small ecommerce businesses probably don’t need.
ActiveCampaign
With 260+ reviews, ActiveCampaign has a 4.7 star rating and starts at $15/month.
While it’s not just designed for ecommerce businesses (they also support the B2B and B2C space), ActiveCampaign does give customers the power to create email campaigns, signup forms, SMS messages, and email automation.
They also have a library of 500+ pre-built automations so you can get your campaigns live ASAP.
Constant Contact
Constant Contact is a well known brand in the email marketing space, but their move into the ecommerce world is relatively recent. In terms of other offerings, Constant Contact has limited options. Their main focus is really email marketing.
And after reading their 20+ reviews, averaging 3.8 stars, it’s clear Constant Contact is a great email tool, but it may not be the best option for Shopify stores.
Pricing starts at $20/month.
Springbot
With solutions for email, SMS, online ads and social, Springbot helps ecommerce businesses across many different areas.
And while they do offer an email marketing solution, it may not be the best option for small ecommerce businesses, based on the reviews.
Springbot has 4.2 stars and nearly 100 reviews. And with plans starting at $199/month, Springbot pricing is definitely on the higher end of the spectrum when it comes to email marketing tools for Shopify stores.
Automizely
Automizely offers a ton of different solutions for Shopify stores – email marketing, popups, push notifications, and more.
And while SMS is not an option, Automizely does have quite the variety of marketing tools, including email functionality.
With 2,600+ reviews averaging 4.8 stars, Automizely has a solid amount of traction in the Shopify ecosystem. Paid plans start at $25/month.
Emarsys
Built for industries of all kinds with a focus on Shopify Plus stores in the ecommerce space, Emarsys is definitely a tool that’s fit for larger businesses.
Because of this, no pricing is published anywhere, you have to submit a form to get that info (which probably means it’s too expensive for many brands).
Unsurprisingly, Emarsys has advanced email marketing capabilities, robust analytics, SMS, direct mail, and so much more.
At the time of this post, Emarsys is new to the Shopify App Store and has 0 reviews.
Spently
Unlike the other email marketing tools, Spently is strictly focused on using notification emails like order confirmation, shipping updates, abandoned checkout, welcome email, receipts, pickup and delivery notices, and more.
This means you can’t do things like send one-off newsletters, use popups to grow your list, or send SMS messages to your database. So if you’re looking for an all-in-one email marketing platform, Spently isn’t your best bet. But if you’re looking to level up your notification emails, it’s definitely worth checking out.
Spently with 520+ reviews and averages 4.9 stars. Paid plans start at $99.99/month.
Marsello
With 300+ reviews coming in at 4.4 stars, Marsello combines email, SMS, loyalty programs and more to help ecommerce businesses with their omnichannel marketing.
Marsello customers also have the ability to convert visitors into customers with forms, popups, and landing pages.
Paid plans start at $99/month.
AVADA Marketing Automation
AVADA Marketing Automation combines email marketing, SMS, popups, and more, to help ecommerce businesses get sales.
Sitting at 5 stars with 100+ reviews with paid plans that start at $9/month, AVADA Marketing Automation is in reach for smaller stores.
Not to mention their pre-built workflows make getting started fast and easy.
Key takeaway: The best Shopify email marketing should be holistic
These days, ecommerce brands need more than just an email tool.
You have to have the ability to build your email list, segment your contacts, and automate your email marketing so you focus on the rest of your business.
That’s why we recommend Privy for Shopify stores. With popups, email automation, and hundreds of templates, Privy is the perfect solution for small ecommerce brands to get started quickly and easily.
Get started with Privy for FREE for your first 15 days. And start using Shopify’s most-reviewed email marketing app today.
