Best Email Marketing Tools for Shopify
Email marketing remains one of the most effective ways to grow your Shopify store. From personalized product recommendations to abandoned cart reminders, the right email marketing platform can help you drive more revenue with less manual effort. But with so many tools on the market, which ones are truly best for Shopify merchants in 2025?
Below, we break down the top email marketing tools for Shopify, who they’re best for, and what makes each platform stand out.
ActiveCampaign — For Advanced Automation and CRM
Best for: Brands that want more than just email—CRM, sales pipelines, and deep automations included.
ActiveCampaign goes beyond email marketing. Its sales CRM, lead scoring, and behavioral automation make it a great fit for brands that need to nurture leads across multiple touchpoints, not just email.
Key Features:
- All-in-one CRM and email marketing
- Conditional content and tagging
- Powerful workflow builder
- Shopify data sync
Pros: Extremely flexible and powerful.
Cons: Can be complex and pricey for smaller stores.
MailerLite — Best Budget-Friendly Option
Best for: New or small Shopify stores that want a simple, affordable solution.
MailerLite is a lightweight, user-friendly tool that covers the essentials of email marketing—without breaking the bank. It’s a great option for startups and smaller merchants getting started with automation and audience building.
Key Features:
- Drag-and-drop editor
- Basic automation and segmentation
- Shopify product integration
- Landing page builder
Pros: Simple and affordable.
Cons: Limited advanced ecommerce features.
Encharge — Best for Behavior-Based Automation
Best for: Stores that want advanced behavioral workflows without heavy complexity.
Encharge focuses on behavioral automation, allowing you to send perfectly timed messages based on what shoppers do (or don’t do) on your site—like viewing products or abandoning carts.
Key Features:
- Visual flow builder
- Event-based triggers
- Deep Shopify integration
Pros: Great for advanced automations.
Cons: Fewer built-in templates and design tools.
Shopify Email — The Built-In Option
Best for: Shopify store owners who want to keep things simple and manage everything in one place.
Shopify Email is integrated directly into your store, meaning you don’t need any third-party setup. It’s perfect for sending basic newsletters or announcements, though it lacks the sophistication of dedicated ESPs.
Key Features:
- Native Shopify integration
- Customizable branded templates
- Easy to use directly from Shopify admin
Pros: Seamless setup and zero extra apps.
Cons: Limited automation and analytics.
GetResponse
Why it’s worth considering:
GetResponse is a full-suite marketing tool that supports not just email, but landing pages, automation, webinars, and more. It has a solid Shopify integration, enabling you to sync your store data (products, orders, customers) to power more targeted campaigns.
Key strengths:
- You can build automated flows (e.g. cart abandonment, post-purchase sequences).
- Product catalog and order import: you can automatically pull in your Shopify catalog to include product blocks in emails.
- Email templates, popups, segmentation, A/B testing — all in one platform.
Things to watch out for:
- Some advanced features or high-volume behaviours might require higher plan levels.
- The learning curve can be steeper if you’re only used to basic email tools.
The best email marketing tool for your Shopify store depends on your goals, team size, and budget.
Privy — Best for List Growth + Email/SMS Automation
Best for: Shopify merchants who want to grow their list and automate communication without juggling multiple tools.
Privy combines onsite conversion tools (popups, banners, forms) with email and SMS automation in one platform. It’s built natively for Shopify, so it’s easy to connect and start driving results fast.
Key Features:
- Popups, banners, and spin-to-win tools for capturing leads
- Automated email and SMS campaigns (welcome, cart abandonment, win-back)
- Seamless Shopify data sync (products, coupons, orders)
- Easy-to-use editor with prebuilt templates
Pros: All-in-one tool for growing and engaging your audience.
Cons: Less flexible than enterprise tools like Klaviyo for advanced segmentation or analytics.
In Summary
If you’re scaling quickly and want deep insights, Klaviyo is hard to beat. For simplicity and multichannel reach, Privy is an excellent all-rounder. And if you’re just starting out, MailerLite or Shopify Email are affordable ways to get going fast.
No matter which tool you choose, consistent testing, segmentation, and automation will be your secret weapons for growing your ecommerce revenue in 2025.