How Kōv Essentials Grew From 0 to 7 Figures in 1 Year With Privy

After taking her younger sister shopping for her first bra, Megan was frustrated with the experience for young girls. She wanted to cultivate a better experience that would support girls as they grow up and take on the world. So, while still a junior in high school, Megan Garsell saved up and launched Yellowberry in 2013.

More than 10 years later, Yellowberry has seen amazing growth. From expanding to retail to being featured on the TODAY Show! and so much more.
We had the chance to sit down with Megan and hear more about the Yellowberry story and her experience with Privy.
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Making the switch to Privy

After using Privy in the past for list growth, Megan took a call with a Privy coach to learn more about the full Privy platform (spoiler: it’s much more than popups).
The Yellowberry team had been using Klaviyo for years, but as their costs increased, they were in the market for an alternative. Like many founders, Megan realized she wasn’t using (and didn't need) much of the functionality Klaviyo offers. So, while she looked for cost savings, she was also on a mission for a tool that was better aligned to her business needs and preferences as the founder and primary marketing person at Yellowberry.
Not long into the call, Megan realized that Privy Email was the right fit for them.
Not only would she save hundreds of dollars each month, but she realized it would make her day-to-day better by managing their list growth and email marketing in Privy.
The cherry on top? She gets to work with Customer Success Manager, Sam King.
Megan told us “it’s like having another team member.” Check out how they take Yellowberry’s marketing to the next level…

Working with Privy Customer Success

As the founder, Megan wears many hats. So, when it comes to managing their marketing, being able to lean on her customer success manager, Sam, for coaching and support is huge.

Megan looks forward to her meetings with Sam. Especially when it comes to learning about new features and exploring new strategies.

Megan also said, “The other great thing is that anytime there's a new feature, I learn about it and then Sam will show me how to use it. This personal touch is immensely helpful for someone like me who’s not techy and prefers more tailored guidance.”

She told us she walks away from her sessions with Sam feeling like “I can do this…instead of being super intimidated having to figure it out myself.”

Hearing founders express this is what motivates us here at Privy. It's the exact mission we’re on. To give founders like Megan better-fit tools and coaching that gives them confidence to manage and grow their marketing results (all while making their day-to-day life that much better).