As an ecommerce merchant you put a lot of time, money, and effort into driving traffic to your site. So when a shopper visits, you want to do everything you can to make sure that they complete a purchase before they leave or return later to hit the buy button.
If the mere mention of “abandoned carts” makes you shudder, you’re not alone. This is an industry-wide challenge that even the most powerful brands are trying to solve.
Based on our work with thousands of online merchants, we’ve found the following five tactics to be the most effective at reducing abandonment:
Create special discounts and offers to include in displays and emails that automatically sync with your Shopify or BigCommerce store. Even set a time limit for your offer to drive additional urgency among your shoppers.
Send automated emails to known shoppers who added an item to their cart but did not make a purchase. Set your timing and dollar threshold, customize your design in our drag and drop editor, and measure your results.
Whether you’re using special discounts, exclusive content, or a gift with purchase to entice people to buy, Privy makes it easy to run multiple campaigns and A/B tests designed to improve conversion.
Feed your segmented email program by capturing and syncing data about your shoppers like their source, location, campaign signed up for, and coupon codes to your external email provider.
Improve your email capture rates by using on-site targeting to deliver the right message, to the right visitor, at the right time, based on things like device type, source, number of sessions, the page they are on, and more.
Sync new contacts to Mailchimp, Constant Contact, iContact, Emma, Aweber, Active Campaign Sendgrid, Campaign Monitor & more.
Use new sign ups to kick off workflows in Bronto, Klaviyo, dotmailer, Drip, Retention Science, Salesforce Marketing Cloud, Zaius, Hubspot Infusionsoft & more.
Target based on actions in stores built on Shopify, Shopify Plus, BigCommerce, Squarespace, Wordpress, Magento2, Wix, Volusion & more.