Dramatically Reduce Abandonment
with On-site Displays and Emails

As an ecommerce merchant you put a lot of time, money, and effort into driving traffic to your site. So when a shopper visits, you want to do everything you can to make sure that they complete a purchase before they leave or return later to hit the buy button.

 

Abandoned Carts: The Facts

If the mere mention of “abandoned carts” makes you shudder, you’re not alone. This is an industry-wide challenge that even the most powerful brands are trying to solve.

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"I run multiple different cart saver campaigns based on order value and cart value...
and right away we saw a pretty nice reduction in our cart abandonment rate."
– Jeremy Mallison, Director of Digital Strategy at Zutano
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What Are The First Steps to Reducing Cart Abandonment?

Based on our work with thousands of online merchants, we’ve found the following five tactics to be the most effective at reducing abandonment:

  • Invest in continuous list growth to fuel your recovery emails. Don’t limit your abandonment emails to the people who reach the checkout step of the buying process. Instead, use advanced list growth tactics to grow your pool of people who can receive automated emails.

  • Use targeted exit pop ups to save carts before they abandon. Pop ups that are triggered upon exit intent give you a final chance to  engage shoppers before they abandon your site. You can get even more targeted by delivering a special offer based on the amount in a shoppers’ cart as well as the page they are on, while capturing their email for follow ups.

  • Drive shoppers back to your site with cart abandonment emails. Send abandonment emails to shoppers who leave your store without finishing their purchase. You can send one or more cart abandonment emails to any known mailable contact who meets your abandonment criteria by combining your cart value threshold with time last seen targeting.

  • Give shoppers a reason to buy now. The best abandonment strategies combine urgency along with a special offer within their abandonment displays and emails. For example, a time-limited discount can move interested shoppers from “maybe later” to clicking the buy button.

  • Create a tiered abandonment strategy. Build a tiered abandonment strategy based on the value of what is in your shoppers’ cart and their order history to maximize profitability for your business and entice your most valuable shoppers to complete their purchases

Learn More About Reducing Abandoned Carts

Marketer’s Guide to Cart Abandonment
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Learn how to attack your abandoned cart problem head-on in this guide.

Download

Guide to Advanced
Audience Targeting
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Use on-site targeting to deliver the right message at the right time.

Download

How to Deal with
Abandoned Carts

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Learn about challenges merchants face and what they are doing about it.

Download

Save More Carts With This Campaign Recipe

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Get step by step instructions for building an awesome cart saver campaign.

Read More


Everything You Need to Dramatically Reduce Abandonment

more advanced tools you can use to grow faster and more effectively.

Privy Icons__Mobile Offer
Create & Sync Powerful Offers
and Discounts

Create special discounts and offers to include in displays and emails that automatically sync with your Shopify or BigCommerce store. Even set a time limit for your offer to drive additional urgency among your shoppers.

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Send Automated
Abandoned Cart Emails

Send automated emails to known shoppers who added an item to their cart but did not make a purchase. Set your timing and dollar threshold, customize your design in our drag and drop editor, and measure your results.

Privy Icons__AB Testing
A/B Test Your Offers, Forms,
and Displays

Whether you’re using special discounts, exclusive content, or a gift with purchase to entice people to buy, Privy makes it easy to run multiple campaigns and A/B tests designed to improve conversion.

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Sync Hidden Fields and Liquid Variables to Your ESP

Feed your segmented email program by capturing and syncing data about your shoppers like their source, location, campaign signed up for, and coupon codes to your external email provider.

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Use On-Site Targeting to Reach Key Shopper Segments

Improve your email capture rates by using on-site targeting to deliver the right message, to the right visitor, at the right time, based on things like device type, source, number of sessions, the page they are on, and more.

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Drive Urgency with Custom On-Site Timers
In the crowded landscape of ecommerce, it’s easy for shoppers to ignore your offer. Using timed displays and offers helps drive urgency for people to join your list and make a purchase today.


Integrated with Top
Email  Ecommerce Platforms

STANDARD EMAIL PROVIDERS

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Sync new contacts to Mailchimp, Constant Contact, iContact, Emma, Aweber, Active Campaign Sendgrid, Campaign Monitor & more.

 ADVANCED EMAIL PROVIDERS

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Use new sign ups to kick off workflows in Bronto, Klaviyo, dotmailer, Drip, Retention Science, Salesforce Marketing Cloud, Zaius, Hubspot Infusionsoft & more.

 ECOMMERCE & WEB PLATFORMS

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Target based on actions in stores built on Shopify, Shopify Plus, BigCommerce, Squarespace, Wordpress, Magento2, Wix, Volusion & more.