What if your favorite store was offering 25% off TODAY ONLY? Or maybe they're running a flash sale starting right now that you CANNOT miss?
You’d want to go check out the sale ASAP, right? That’s the exact feeling your Cyber Monday email subject lines need to incite.
If you don’t grab your customers’ attention right off the bat with an eye-catching subject line on Cyber Monday, they aren’t going to open your emails.
As a matter of fact, 64% of people report opening an email based on the subject line. That’s a lot of attention to lose if yours is boring.
And on the biggest day of the year for online sales, we’re talking $10.7 billion spent in 2021, you can’t risk an email marketing flop.
Cyber Monday email subject lines that grab your subscribers' attention bring more visitors to your site and generate more sales on one of the most important days of the year.
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Prepare your audience for Cyber Monday sales by sending preview emails a couple of weeks before the sale. Your customers start researching and planning early for the items they want to get. If you send the word out early, you'll be on their mind when it's time to shop because they'll remember the previous emails and early bird incentives you sent. Use subject lines that advertise your sales or promote an early discount code.
This is also a great time to show your most loyal customers some appreciation. Create hype among your VIPs with early access to Cyber Monday sales and deals that only they can get.
Here are some examples of pre-Cyber Monday email subject lines to inspire you:
These are the most important subject lines. They're the ones competing for attention day of. The subject lines you use have to be particularly enticing to get Cyber Monday shoppers to open your email and check out your deals over the massive competition. In other words, no pressure. Some tips for crafting your subject lines:
Cyber Monday email example subject lines you can use include:
The average cart abandonment rate during Cyber Monday in 2020 was a whopping 80.69%. For any online retailer, that’s a clear indicator you need to send abandoned cart emails.
Get browsers to take the final step with exclusive deals and discounts or by creating a sense of urgency. Use subject lines that will bring people back, like:
Cyber Monday flash sale subject lines should be ✨flashy and extra✨ because you have a very limited time to seize your customers’ attention.
A sense of urgency will help you increase your sales in these critical moments. Use emojis and subject lines that draw attention to time, like:
Toward the end of Cyber Monday, you’ve got one last shot to try and bring in more traffic with a few sales emails.
This is the time to lean into FOMO marketing to bring customers to your site ASAP.
Like a flash sale, these need to be more showy and urgent. Use timer or alarm clock emojis to illustrate how little time is left, paired with subject lines like:
You’ve got the subject lines you need. Now it's time to crush Cyber Monday with your emails.
And if you have more questions about one of the busiest times of the year, we’ve got you covered. Check out our Black Friday/Cyber Monday guide, which answers all your inquiries and guides you toward a successful holiday shopping season.