Whiteboard Wednesday

Get up to speed on key ecommerce and on-site conversion topics in less than 5 minutes with our weekly video series. Take a look through some of our favorite episodes:

Featured Episodes

 

What Happens After Sign Up?

Featuring: Ben Jabbawy, CEO & Founder
 
You've worked hard to turn your visitors into subscribers. So what happens next? We break down what happens after the sign up and how to start your relationship with a new subscriber on the right foot.
 
 

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How to Strategize Your Campaigns

Featuring: Ted Ammon, Head of Sales

When you put together your campaigns, do it with intent. Here's how to strategize your campaigns so that it's a cohesive picture.

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How to Tie Your Ads to Your On-Site Campaigns

Featuring: Kayla Lewkowicz, Marketing Manager

We talk about how to tie together your paid advertising and your on-site campaigns to create a consistent experience for your visitors.

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WHAT IS A CART SAVER?

Featuring: Ben Jabbawy, CEO & Founder

We go over a Privy campaign type that will really drive sales: The Cart Saver.  

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HOW TO REFLECT ON THE YEAR

Featuring: Ted Ammon, Head of Sales

We take a step back and think about how to measure performance in the past year.

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WHAT IS ON-SITE CONVERSION?

Featuring: Josh Mendelsohn, VP of Marketing

For our very first Whiteboard Wednesday, we cover the basics: What is on-site conversion, and how do you calculate it?

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HOW TO DEVELOP A MESSAGING PLAN

Featuring: Josh Mendelsohn, VP of Marketing

We tackle one of the toughest areas of website conversion to get right: Messaging. 

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CHOOSING THE RIGHT TRIGGERS

Featuring: Kayla Lewkowicz, Marketing Manager

We go over the types of triggers you can choose from for your campaigns.

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WHEN NOT TO USE A FORM 

Featuring: Josh Mendelsohn, VP of Marketing

Believe it or not, you don't always need a form in your pop up. Here's when not to use one and why.

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NO, EMAIL IS NOT DEAD

Featuring: Kayla Lewkowicz, Marketing Manager

We debunk one of the most common (and absurd) myths out there: That email is dead. 

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CHOOSING YOUR DISPLAY FORMAT

Featuring: Meg Johnson, Graphic Designer

We go through different display types and how to choose between them.

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HOW TO CREATE A WELCOME EMAIL

Featuring: Kayla Lewkowicz, Marketing Manager

Once you have someone's email address, it's time to roll out the welcome mat. Here's what you should include.

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Want more? Catch up on every episode over on the blog.

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