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Craft the Perfect Welcome Email

Craft the Perfect Welcome Email

Oct 18, 2021

Tony DiBernardo

Welcome emails are the fastest way to turn interested leads into paying customers and in this video we’ll teach you how to do just that.

New subscribers are most engaged during the first 48 hours after signup, so it’s the perfect time to send what we call the Welcome Email.

When done right, welcome emails are extremely effective. They:
- Have an average open rate of 91%
- Have a click-through-rate (CTR) that’s 5x higher than other emails
- Can generate 3x more revenue than other emails

So, what does it look alike and how do we create one?

Once again, this is a set-it and forget-it email. So we’ll write it together, turn it on, and it will send automatically to every person that subscribes to your list.

Here are some that we’ve seen work really well. Take this one from Olipop,
Seeing the faces behind the brand is warm and inviting, plus they make the brand's benefit clear: healthy drinks with a dose of nostalgia.

And by leading with the founders, the discount code at the bottom of the email doesn’t feel like too much.

Or take this one from Gainful.

This welcome email lets subscribers know what they can expect from the brand beyond products: resources focused on health, fitness, and nutrition. At this stage of the game, education is especially important and Gainful does a great job with this email by walking through how their personalized systems work. It helps establish Gainful as the go-to place to find the products they sell.

Or, allow the new subscriber to get to know you and trust you. Tell the story of how you created the brand or why you continue to move the brand forward.

After your design is all set, you choose who will receive your welcome email and how soon after sign up they’ll receive it.

You can send your welcome email to all contacts who sign up through all of your Privy Convert campaigns.

Or you can create specific emails for specific Convert campaigns, like your welcome discount or cart saver.

You have total control over the welcome email experience your subscribers receive.

Since subscribers are most engaged in the first 48 hours after signing up, we recommend sending your welcome email no later than 2 days after sign up.

You can even create multiple welcome emails with different time delays, like 1, 3, and 5 days after sign up, for a series that takes your welcome strategy to the next level.

Just be sure to double check any autoresponders or Convert emails you might have in place. Make sure your contacts aren’t getting multiple emails upon sign up.

And the last step is to turn them on!

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