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Branding 101: Use Your Budget for Growth in 2022


Branding 101: Use Your Budget for Growth in 2022

Jan 27, 2022

Tony DiBernardo

In our last video, we learned that the more traffic you can get to your site, the more sales you're going to bring in which is why getting more traffic needs to be a constant focus. That video focused on all of the ways in which you can boost traffic on a budget. Today, we’ll talk about some of the paid options you can dive into to really boost your traffic this year. 


First, Build ads that convert

When it comes to your ads, it’s important to know that people often don’t know how to interact with the ones that look perfect. Which is why user(or customer)-generated content is so powerful. But what happens if you don’t have enough customers to ask for User-generated content? Ad expert, Savannah Sanchez, suggests actor-generated content. Think about it. When you see commercials, they’re actors, not real customers. So why not try the same technique for your own ads? Ask a friend to help you out and shoot them on an iPhone with very little editing and boom. You’ll have the perfect actor-generated content for killer ad campaigns.

Second, use the Facebook Ad Library

If you’re in desperate need of ideas for ads, look no further than the Facebook Ad Library. It’s an absolute secret weapon because it allows you to see the exact ads your favorite brands (and competitors are running). So, you can get inspiration for your next campaign from any industry imaginable because sometimes the best ideas actually come from brands that are totally different than yours. And you don’t want to be doing everything exactly like your competitors.

Third, send paid traffic to a landing page.

If you’re using paid ads to drive traffic to a specific product or set of products, a landing page is the perfect way to handle objections and answer any questions. Make it a seamless experience from start to finish. The only goal of this page is to get your customer to checkout. So they should know exactly why they need your product and what’s in it for them by the time they’re at the bottom of the page. 

Fourth, Test the Influencer Waters

Finding influencers is often the hardest part of the process. So #paid’s VP of Marketing, Roger Figueiredo shared his secrets for success when it comes to influencer marketing. Start with your customer base. If you’re committed to this strategy, it might be worth asking for your customers’ handles somewhere in your flow. Because the best partnerships happen with people who already love your brand since they’re more likely to create more engaging and authentic content.

You just need to consider the fact that influencers are brands in and of themselves. They have their own set of values and beliefs, so make sure your brand aligns with theirs and you have an overlapping audience. When it comes to reaching out to influencers, be personal. Use one of their posts to create a timely message. And make sure the experience stands out for them. And for payment, money gets you predictability, whereas gifting your product is better on your budget. Roger’s philosophy is that you should pay the influencers you work with. They’re creators and will make your brand look good. Invest in them and they’ll invest in you.

Thanks for joining us in learning about some of the ways paid strategies can boost traffic to your site.  These 6 strategies are included in a blog post with 100 way to grow your shopify store in 2022. You can find the link in the description below. Otherwise, Good luck, and if you want to learn more about how to build your list and grow your business, check out more resources like this at privy.com/masterclass.

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