Ultimate Black Friday Calendar: Segment your audience

Sep 09, 2022

Tony DiBernardo

Now that you have your goals, offers, and a strong foundation for success, it’s time to think about everything from segmentation, to your email and SMS schedule, to the experience on your site. Which is exactly what this next phase is all about. Just a little time every week is going to pay off in a big way as Black Friday gets closer, so if you haven’t already, try blocking an hour or two once a week to continue preparing for the holidays.

Now, today’s focus is Segmentation.

The more relevant your messaging is, the better performance will be. But that doesn’t mean you need to go crazy. Your segmentation can be as simple as VIPs on one list and everyone else on the other.

Click here to sign up and get access for the full 2022 Ultimate Black Friday Calendar.

Ultimate Black Friday Calendar: Segment your audience

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