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In 2021, 71% of BFCM purchases were made from mobile devices, compared to 29% on desktops. That’s up from 67% in 2020. And while this shouldn’t be surprising, it should encourage you to make sure the mobile experience on your site is killer. Similar to your checkout flow, you can test the experience on your own device, but if you can ask for feedback from others, that’s even better.

As you go through it, Make sure your popups display properly, your formatting looks correct, your menu shows up where it’s supposed to, and all of those details. 

Again, just as we said with the checkout flow, the more seamless the experience is, the more likely you are to bring in sales. So don’t skip this. Especially because improving your mobile experience is going to have an impact on your sales all year long. So, find a couple friends or family members and have them scour your site from their mobile device and give you the most detailed feedback before any of these holidays. Have fun!