Sep 09, 2022
Your email and SMS schedule is going to depend on how you segment your audience and which holidays you are leaning into. To keep it simple, you can start out with 2 segments: VIPs and everyone else.
To make it easier on you, we’ll pull up the calendar linked below and lay out a sample schedule of emails and texts to help guide you as you plan for BFCM. You don’t have to use these exact dates, but it’s a great place to start.
Monday, November 14th: first email to non-VIPs
Friday, November 18th: first email/text to VIPs
Sunday, November 20th: second email /text to VIPs
Monday, November 21st: Send your first Black Friday Email to non-VIP members
Thursday, November 25th, the day before Black Friday: send Emails and texts to your entire list (segmented or not).
Click here to sign up and get access for the full 2022 Ultimate Black Friday Calendar.