The first thing we recommend you focus on in preparation for Black Friday and Cyber Monday is List Growth, because in marketing your store, you need people to market TO.
This lesson is part of an entire calendar of steps you should take from September to Christmas to make this year your best BFCM yet. If you sign up for free access, we'll send you reminder every week on what you should to prepare for BFCM, on the actual days you need to complete them.
Click here to get access to the Ultimate Black Friday Calendar.