May 12, 2022
Let's face it, it's hard to give away credit to your store. It is! We all know it. But Gift Cards have a special place in the playbook of successful ecommerce business owners.
If you make it work with your profit margins, they can bring people back to your store again and again. Check it out. Let's say you offer a $10 gift card if they purchase the $50 worth of items in their cart. Is the $40 of revenue you gain from this item better than them not buying at all?
Even if it's a wash, they'll receive your item, they'll love it, and they'll come back, all because of a small gift card that was offered on social media or through email. Here are 4 campaign ideas that you can use to utilize gift cards in your ecommerce marketing: