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Masterclass

Send a Broadcast Text

Send a Broadcast Text

Oct 18, 2021

Tony DiBernardo

What if I told you that there is a revenue channel that you haven’t tapped into yet that will be your highest performing one yet.

So do me a favor, Take a peek at your email inbox. Now, look at your texts.

Which has more unread messages?

If you're anything like me, your texts are read 99% of the time...

But emails? You probably can't say the same.

And while email is a HUGE part of building a successful business (and it's not going anywhere), it's time to get started with text marketing for your store if you haven't already.

In this video we’ll dive into our Broadcast TExts tool in Privy and how it can help drive your revenue to insane new heights.

Broadcast Texts are one-off messages that help you turn casual browsers into loyal customers with offers and promotions sent directly to their phones.

According to Attentive, 91% of consumers want to receive texts from brands they love. In fact, according to the Unofficial Shopify Podcast, 90% of people open text messages within the first 3 minutes of sending. Imagine if this was the case for your email list!

Okay, you're convinced, now let’s build our own.

Good news: You can send your first Broadcast Text within minutes.

You’ll start with crafting your message content.

You can customize your messages and even add personalization variables like your contacts’ first names to make it feel like they’re texting a friend.

Next, you’ll decide who you want to receive your Broadcast Text.

Depending on the content of your message, you might send your text to all of your contacts...

Or you can segment your contact list based on attributes like "last order" or "total lifetime spend" to deliver the most relevant messages possible.

Once your content and audience are all set, you can hit send as soon as you’re ready, or schedule them for a later time, whatever works best for you and your contacts.

And now, even more good news.

Since Privy Text is part of our all-in-one ecommerce marketing platform, you have complete ownership over the experience.

Your contacts and texts live within the same platform you’re already using to manage your onsite campaigns and emails. No toggling between lists and apps.

Plus, compliance measures are built right in so you don’t have to worry about spamming your contacts.

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