Nov 24, 2021
The holidays can lead to a sudden increase in customers with a really short lifespan. Maybe your products are super relevant for their loved ones, but not for them. If that’s often the case for your brand, you’re probably stuck with customers who probably won’t be engaged email subscribers. Which means you probably don’t want to keep them around.
You may ask, isn’t more subscribers always a good thing? The straight answer is no. Having low engagement rates can actually hurt your deliverability and SEO in the long run.
Luckily, there’s a super simple way to find out which customers will continue to shop with you post holiday. And for the subscribers on your list that didn’t make a purchase during BFCM, you still have time to convert them.
Watch to learn 2 ways to keep your customers engaging (and buying) through the holiday season.