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When you get a new subscriber to your email list, you should send them a welcome email. It’s the perfect chance to connect with your new subscribers and tell your story.
You can keep this simple with a single email, or expand and create a welcome series that leads the customer down the sales funnel, to eventually (🤞) make a purchase.
Here are some tips for a strong welcome series:
Here's a great example of a welcome email from Gainful.