When you get a new subscriber to your email list, you should send them a welcome email. It’s the  perfect chance to connect with your new subscribers and tell your story. 

You can keep this simple with a single email, or expand and create a welcome series that leads the customer down the sales funnel, to eventually (🤞) make a purchase.

Here are some tips for a strong welcome series:

• The series should be automatically triggered immediately after a customer subscribes, so they receive it while you’re still top of mind.
• Use this as an opportunity to remind the reader who you are and why they should buy.
• If you can, offer a discount on their first order. 
• Include a call-to-action, or CTA. 
• Keep it original and simple. Sound human.

Here's a great example of a welcome email from Gainful.