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Upsell Email

An upsell email encourages your customers to upgrade their purchase to a more expensive version of a product.

They’re the perfect way to increase your average order value and should be part of your automated series so they’re triggered after a purchase is made. 

Remember that you can always work in upsells on your site before checkout, but an upsell email is a great way to encourage customers to upgrade after a purchase has been made.