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  • Glossary
  • Telephone Consumer Protection Act (TCPA)

Telephone Consumer Protection Act (TCPA)

The Telephone Consumer Protection Act (TCPA) is meant to protect consumers from unwanted telemarketing.

Today, telemarketing includes phone calls, texts, and faxes. And the TCPA is intended to empower consumers to decide which messages they want to receive and which they want to opt out of.

It’s the TCPA that says that an individual must have given their “explicit written consent” to receive communication from your brand.