tThe subject line is what shows up next to the sender’s name in your inbox. And it’s super important because it’s what gets your subscribers to open your emails and read your messages.
Because let’s face it. Your subscribers are judging a book by the cover in this case. So you need to hook them with something they care about.
Think about the marketing emails in your own inbox. Which subject lines get you to click?
Here are tips (and examples) to help you write killer subject lines.
You can also check out this episode of Ecommerce Marketing School for more subject line tips.