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Growing your email list is one of the most important things you can do as an ecommerce merchant. But what do you do when members of your email list stop engaging with your messages?
You send them re-engagement emails.
These emails are targeted to inactive members of your email list with to goal to re-engage and make them active again.
For ecommerce brands, re-engagement emails are typically targeted to past buyers who haven't been active in a certain amount of time.
Because they've purchased from you before, they likely trust and believe in your brand. So re-engagement email campaigns can inspire a repeat purchase...
Which is an amazing way to get sales for your store.
One of the most common examples of re-engagement emails in ecommerce is customer winback emails. These automated emails will bring back inactive shoppers for you 24/7. Here's an example: