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A promotional email is an email you send to your list that promotes a new product or offer. These types of emails are meant to drive purchases for your brand and are sent on a one-off basis, like your newsletters.
There are a lot of ways you can approach promotional emails, but a few examples of offers you can promote are new product drops, special offers, and exclusive content.
When planning your promotional emails, make sure that you nail your offer. Your offer is going to be the hook that ties the message together and drives your list to take action. A bonus tip for nailing your promotional emails is to align them with a holiday or special event (and there are over 60 of these per year to plan around 😉 ).