An order follow-up email is an automated message or series of messages that go out after a purchase has been made.

Like order confirmation emails, order follow-up emails are triggered after a purchase is made. But they don’t include order details like the confirmation email does.

You can use order follow-up emails to ask for reviews, cross-sell other products in your catalog, ask for referrals, and so much more.

Order follow-up emails are also an amazing way to keep customers excited about their purchase and educate them about what’s on the way.

Don’t underestimate the power of order follow-up emails to help you drive additional revenue and continue building a relationship with your customers.