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Newsletter emails are the perfect opportunity to engage with your email list on a regular basis. These emails are sent on a one-off basis and different from your automated email programs that are always on (like your abandoned cart and customer winback emails).
You can plan your newsletter emails to line up with product launches, new events, and even holidays.
Your newsletters should drive your subscribers to take a specific action (check out a new collection, read a new piece of content, etc.) and be sent out at least once a month.