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A lead magnet is the offer you promote in exchange for your visitors’ contact information.
For example, a lead magnet could offer a product discount, exclusive offer, or a CTA to join your list. Each of these act as an incentive to get your potential buyers to sign up and give you their contact information.
While lead magnets can take many forms, in ecommerce, the most common versions are things like welcome popups, cart savers, and spin to win campaigns.