Exit intent pop ups help you reduce cart abandonment and grow your email or text list.

You know those pop ups you see that try to get you to stick around to make or complete a purchase as you’re about to leave a site? Or at the very least, enter your email address before you go? 

Those are triggered by your cursor’s movement – so when you’re getting close to closing the window, you see a pop up. 

Here's an example:

S’well’s exit intent pop up asks for your phone number as you get ready to leave the site, which allows them to send texts to you in the future.

And more subscribers means more $.