Your email list includes anyone who has opted in to receive your marketing messages. And it's one of the most important tools at your disposal. 

Because it’s a direct relationship you own that cannot be influenced by outside forces like other marketing channels (I’m lookin’ at you, ads) can. And we’ve found that for every 1 contact you add to your list, you can expect to earn $33 in revenue.

So the bigger your email list, the more sales you can expect to drive with your email marketing. Which means growing your list should always be a focus for your business.Welcome popups and cart savers are proven ways to grow your email list by converting a percentage of your site visitors into subscribers.

But the most important thing to remember is that you need to actually engage with your email list. You can’t expect to drive revenue with emails if you’re not dedicated to sending regular email to your list.