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The footer shows up at the bottom of your email and is typically the last thing your readers will see.
Most commonly, an email footer includes your signature along with links to privacy policies and subscription preferences.
While this is the last piece of your email, don’t overlook the opportunity within your email footer. If your reader makes it to reading this piece of your email, it’s a great opportunity to reinforce your brand’s values and personality.
Here’s an example of an email footer:
