An email conversion is an action that someone takes after engaging with your emails.

Since this group is already on your email list, an email conversion is typically a step that moves that user further through your marketing and sales funnel.

For most stores, the primary objective will be converting potential buyers in your email list to take an action on a purchase activity. Whether that’s a first-time buy, up-sell or repeat purchase.

But you can also ask your email list to take other actions to build their loyalty with your brand. These types of conversions could include calls to actions like leave a review, follow us on social, share us with one of your friends.

So there are a lot of paths you can take to get users to convert through your email marketing.