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Direct To Consumer (DTC/D2C)

This is truly a ‘ta-may-toe’ ta-mah-toe’ situation. DTC/D2C are both shorthand for direct to consumer, which means products are sold to the end customer directly, bypassing any middlemen. 

This means you’re not selling through a distributor, retailer, or wholesaler. When a customer makes a purchase, it goes straight from you to the customer.

Many brands are attracted to this model because they’re closer to the consumer. You own the relationship directly rather than being removed from their habits, feedback, and decision-making, which means you can create better experiences,