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A cross-sell email helps drive additional revenue by promoting an additional or complementary product to what a customer has already purchased.
After someone completes their purchase, you can trigger a message with a CTA to check out a product that goes well with what the customer already bought.
For example, say you’re a jewelry brand and someone just placed an order for one of your necklaces. You could treat your cleaning solution or a jewelry organizer as a cross-sell opportunity.