Similar to the US CAN-SPAM and TCPA, Canada’s Anti-Spam Law (CASL) is meant to prevent misuse of digital marketing.
It requires organizations to receive permission from recipients before sending out commercial messages like marketing emails and texts. In order to stay in compliance, there are a few things you need to make sure you’re doing with your messages.
- Clearly identify your brand name.
- Provide an email address, phone number, and website to be reachable at all times.
- Offer an unsubscribe link for recipients to opt out if they wish to do so.
Nothing here is new or novel, right? As long as you’re allowing recipients to opt into your marketing messages before you contact them, and you allow them to unsubscribe at any time, you’ll be good to go.
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