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The CAN-SPAM Act applies to both email and text marketing. For starters, you have to get consent before contacting anyone through email or text.
So just because you have emails and phone numbers, doesn’t mean you can start sending messages. Your contacts have to opt in to receive any communication from your brand.
The CAN-SPAM Act is all about transparency and honesty in every interaction you have with subscribers.
For both email and text marketing, you have to make it very clear and simple for consumers to unsubscribe to your messages.
CAN-SPAM acts as a complement to the TCPA.