Audience targeting allows you to separate consumers based on age, location, gender, average income, level of education, interests, interaction with your brand, etc.
Reaching the right audience means you’re not wasting valuable resources on people who are unlikely to convert.
You know those ads that you just can’t help but click on? That’s on purpose. You were targeted based on certain criteria that made a brand think you fit their ideal customer profile. And the audience targeting they use reflects that. That’s why you immediately think, “Wow. I need that!”
On the other end of the spectrum, I’m sure you’ve also seen some ads in your feed that make absolutely no sense. Their targeting could use some work.