Blog posts you’ll love
A new post every Tuesday!
Jul 26, 2022
Lessons From 25 Inspirational Shopify Stores
In 2020, almost 457 million people purchased something from a Shopify merchant. And if you’re an ecommerce seller looking to capitalize on that, then you need a store that differentiates itself from its competitors. When there are more than 3 million ecommerce stores on Shopify alone, it can be tough to find that magic formula for success.
The good news, though, is the best Shopify stores have found ways to stand out from the crowd and attract new customers. Some may focus on their inspiring background story or the eco-friendliness of their products. Others rely on eye-catching page design or attention-grabbing popups. If you’re considering starting a new Shopify store or revamping your existing one, then check out this list of 25 of our favorite inspiring Shopify store examples for ideas, tips, and tricks.
Jun 14, 2022
15 FOMO Marketing Ideas To Boost Online Sales
If you’ve ever made an impulse purchase of a product because you heard it was selling out, you’ve experienced the fear of missing out (or FOMO).
In marketing, FOMO is a tactic used to show shoppers that inaction means missing out on something great. Think of a McDonald's ad showing real diners enjoying a McRib sandwich, then reminding viewers that it’s only available for a limited time. It’s all about helping people avoid the regret of a missed opportunity, so they never have to ask, “what if?”
FOMO marketing is a versatile tool you can use in paid ads, organic social posts, email marketing, or directly on your ecommerce website. Online stores that use FOMO marketing will motivate procrastinating buyers to take action, effectively shortening the sales cycle and increasing conversions.
For all its usefulness, FOMO marketing can be a little challenging to get right – there’s a fine line between encouraging and pushy. But once you understand the psychology of motivating buyers and learn how successful brands do it, you’ll see that it doesn’t have to be complicated or difficult. In fact, it might just mean a few tweaks to tactics you’re already using.
So, let’s get to it! I mean, you wouldn’t want to miss out on this awesome strategy, right? 😏
Ready to start your free trial?
See the results you can get in just 15 days.