About Zutano & How They Upgraded Their Tech Stack
Zutano has a whole line of baby accessories and clothing, but are most known for their baby booties. Anyone who spends time around babies can tell you their socks almost never stay on their feet. So Zutano developed the baby bootie, which is a blend between a sock and a shoe. Babies find them more comfortable than shoes, and the booties stay on better than socks - it's a win-win for parents and babies alike.
Since Zutano was founded in 1989, they've adapted their business to keep up with the ecommerce boom. One of Jeremy's first tasks upon joining the brand, was to update their website. He found that the old website wasn't optimized for mobile and it also wasn't converting well or capturing many email subscribers.
Jeremy decided to migrate their website over to Shopify Plus to improve the look, feel, and overall functionality of their site. Now, it was time to tackle email capture and conversion.
After a lot of research and conversations with friends in the ecommerce industry (including his Shopify Plus launch manager), he landed on Privy. Zutano doesn't have an in-house web development team, so one of the reasons he went with Privy was because of its ease of use, customization ability, and allowance to make quick changes on the fly.
Zutano's Tiered Cart Abandonment Strategy
Everyone wants to talk cart abandonment. And when it comes to smart abandonment strategies, the folks at Zutano are pro's.
They run multiple different cart saver campaigns based on cart value. Jeremy has found that a selective offer depending on the value in your customer's shopping cart is one of the most effective ways to combat cart abandonment.
And the best part? The results were immediate. Jeremy says that upon launching their cart saver campaigns,
"right away we saw a pretty nice reduction in our cart abandon rate."
He also believes that you can have the most well-crafted email campaign known to man to try to save carts and still not see the results you're looking for. For Zutano, "hitting them with a cart saver even before they get a chance to abandon has been really effective."