How Mountain Crest Gardens Uses Privy to Capture Hundreds of
Emails Per Day

Increasing Email Signups to Hundreds Per Day with Privy

We decided to test out a new approach to getting email signups on our website through Privy. The interactive spin to win displays were actually what initially attracted us to Privy. We’d previously used a rudimentary pop up tool that didn’t have anywhere near the functionality for almost the same price. We’re seeing a high conversion rate with our spin to win campaigns, with an almost 20% redemption rate on various offers.

With spin to win, once they submit their name and email, each website visitor can spin the wheel to win a discount or other offer. It’s fun for the customer to try to win a discount to our BigCommerce shop, and Privy’s statistics show this prompt gets a much higher response rate than with a traditional pop-up screen.

Privy is a critical part of our marketing strategy. During peak seasons, there isn’t a day where we don’t have at least 100 signups using their email capture tool (sometimes even upwards of 300). Not only do we use the tool to grow our email list, but it also helps us enhance the user experience of our BigCommerce site.

Embedding Video and Other Files

In addition to email capture, Privy allows us to embed video files, GIFs and PDFs that are incredibly responsive to mobile as well as desktop. Video has been a differentiator for our company when it comes to our marketing, and in my opinion, Privy is the best tool I’ve seen for video responsiveness on a mobile site.

We also recently were featured in a book and were able to embed a preview of the content within our BigCommerce site using Privy, which helped us drive more sales.

Customer Alerts

Another way we use Privy is to alert customers if a particular plant category is out of stock for the season, as well as when more varieties of that plant will be available. Rather than editing the BigCommerce listing, we’re able to set up a pop up in seconds that will alert customers of the change in availability. Because these alerts stand out from the page, they are more effective than just a simple inline message.

Upsell Opportunities

We’ve been running a successful Privy campaign that doubles as both a cart saver and an opportunity to encourage upsells for our customers. By combining Privy’s exit intent functionality with cart values, we’re able to trigger a special discount to customers. This not only incentivizes them to complete the purchase, but also to add more items to their cart.  

Flexibility

If we’re ever having a particularly slow day, we use Privy to juice sales. We simply alert customers of a sale and double our conversion rates for that day.

We have been able to implement Privy in a lot of different ways, some less conventional than others, to increase our sales and inform our customers. The feature set that Privy offers for the price is unbelievable, and people should really try to take advantage of everything they have to offer.