Daily High Club Case Study

About Daily High Club and How They Got Started

As told to Privy by Daily High Club's Harrison Baum.

"After college I was working in the corporate world and realized that wasn't what I wanted to do, so I came up with this idea for smoking supplies that are conveniently delivered, starting at $1 a month. I put the idea on Reddit got our first few hundred subscribers overnight. We expanded that to bongs and other accessories and have shipped out over 250,000 bongs to date."

"Our most popular product is a subscription box, but another big part of our business is our online head shop where we design and drop other different pieces of custom glass that's usually special edition, limited quantity. We're really passionate about making and designing glass."

Quick Time to Value

Because their website traffic skyrocketed overnight, they knew that had to find a way to capture emails quickly. And at the time, they had no marketing help. But Harrison was able to set Privy up himself, he says, “as a CEO and not a tech genius.”

So why did they turn to Privy? According to Daily High Club, they

“liked how Privy had a simple drag and drop interface and easily integrated into everything we used. We didn’t have to hire a developer to code and implement our email sign up funnel. That saves us time and money. Plus, Privy is super clean, sleek and lightweight, and easy to make changes.”

Increasing Email Capture with A/B Testing

Since over half of their revenue comes from email marketing, capturing email addresses is extremely critical. And they've captured hundreds of thousands of emails at a 9% conversion rate on average thanks to A/B testing. In fact, DHC has done over 200 A/B tests, with some variants peaking at a 22% conversion rate.

Their test results proved that using humor, celebrity endorsements, phrasing their heading as a question rather than a statement, as well as making the text on the submit button as literal as possible (like "enter the raffle") all were likely to increase conversion.

Advice for People New to Privy

DHC's marketing consultant, Daniel Doan, says,

"Try it first and see for yourself! Once you implement the software, you won't want to move away from it — your business depends on it."

"This may seems obvious, but collecting emails is huge," says Harrison. "The biggest mistake I made in the history of the business was not collecting emails earlier. We had a video that went really, really viral and we had hundreds of thousands of visitors to the site without collecting a single email. So, if you're collecting emails from the beginning, then you will build up that audience and maintain it. That's something that, no matter what advertising regulations are, no one's going to be able to touch that."

Are you looking to take advantage of some of the more advanced features like A/B testing and advanced audience targeting that Privy has to offer? Schedule a meeting with one of our conversion experts and start tackling more abandoned carts today!

How Daily High Club Transformed Their Marketing Strategy with Email

About Daily High Club and How They Got Started

Quick Time to Value

Navigating Around Advertising Limitations

The biggest mistake I made in the history of the business
was not collecting emails earlier.

Increasing Email Capture with A/B Testing

Advice for People New to Privy

USE PRIVY WITH SHOPIFY