Without having a website or much knowledge about running a business, Rachel Lambo and her mom took a chance on a product they believed in.

They made 900 bars of soap for a festival in Toronto.

In just 3 days, they sold 832 of them.

That’s when they knew they were onto something...

So before they even had a site up and running, there was demand.

Every founder’s dream scenario, right?

But it wasn’t all smooth sailing from there.

They still had a lot to learn.

That’s exactly what Rachel shares on today’s episode: all the things they’ve learned along the way.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

On this episode, you’ll learn:

• Why you need pop ups on your site.
• How to get responses to your welcome series.
• Why you should ‘uglify’ your ads.
• Why you need role models to build your site.

What to listen for:

• [2:10] Starting a brand at 50.
• [7:42] How they tell their brand story in their marketing.
• [9:26] How they knew they were ready to launch.
• [17:47] Getting the website off the ground.
• [19:27] Do people really want pop ups?
• [20:40] Segmenting welcome offers based on location.
• [23:02] The email flows they have set up.
• [29:01] Wtf does uglifying your ads mean?
• [32:00] How to turn a TikTok into ad creative.
• [38:27] Marketing advice for other brands.

Links to love👇👇

• Rachel Lambo on Twitter
• Sade Baron
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home