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    Sade Baron: How A Mom & Daughter Duo Built A Beauty Brand With a Mission

    By Lauren Hall
    2 minute read


    Without having a website or much knowledge about running a business, Rachel Lambo and her mom took a chance on a product they believed in.

    They made 900 bars of soap for a festival in Toronto.

    In just 3 days, they sold 832 of them.

    That’s when they knew they were onto something...

    So before they even had a site up and running, there was demand.

    Every founder’s dream scenario, right?

    But it wasn’t all smooth sailing from there.

    They still had a lot to learn.

    That’s exactly what Rachel shares on today’s episode: all the things they’ve learned along the way.

    You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

    On this episode, you’ll learn:

    • Why you need pop ups on your site.
    • How to get responses to your welcome series.
    • Why you should ‘uglify’ your ads.
    • Why you need role models to build your site.

    What to listen for:

    • [2:10] Starting a brand at 50.
    • [7:42] How they tell their brand story in their marketing.
    • [9:26] How they knew they were ready to launch.
    • [17:47] Getting the website off the ground.
    • [19:27] Do people really want pop ups?
    • [20:40] Segmenting welcome offers based on location.
    • [23:02] The email flows they have set up.
    • [29:01] Wtf does uglifying your ads mean?
    • [32:00] How to turn a TikTok into ad creative.
    • [38:27] Marketing advice for other brands.

    Links to love👇👇

    Topics: Ecommerce Brands Ecommerce Marketing Podcast

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