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The Ecommerce Marketing Blog

The #1 resource for small and growing ecommerce brands

Sade Baron: How A Mom & Daughter Duo Built A Beauty Brand With a Mission

By Lauren Hall
1 minute read

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Without having a website or much knowledge about running a business, Rachel Lambo and her mom took a chance on a product they believed in.

They made 900 bars of soap for a festival in Toronto.

In just 3 days, they sold 832 of them.

That’s when they knew they were onto something...

So before they even had a site up and running, there was demand.

Every founder’s dream scenario, right?

But it wasn’t all smooth sailing from there.

They still had a lot to learn.

That’s exactly what Rachel shares on today’s episode: all the things they’ve learned along the way.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

On this episode, you’ll learn:

  • Why you need pop ups on your site.
  • How to get responses to your welcome series.
  • Why you should ‘uglify’ your ads.
  • Why you need role models to build your site.

What to listen for:

  • [2:10] Starting a brand at 50.
  • [7:42] How they tell their brand story in their marketing.
  • [9:26] How they knew they were ready to launch.
  • [17:47] Getting the website off the ground.
  • [19:27] Do people really want pop ups?
  • [20:40] Segmenting welcome offers based on location.
  • [23:02] The email flows they have set up.
  • [29:01] Wtf does uglifying your ads mean?
  • [32:00] How to turn a TikTok into ad creative.
  • [38:27] Marketing advice for other brands.

Links to love👇👇

Topics: Ecommerce Brands Ecommerce Marketing Podcast

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