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Insights, observations, and stories from the front lines of ecommerce and online marketing

Privy and Zaius: Engineering the Repeat Purchase in Ecommerce

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Today's online shopper has an endless amount of options. A simple Google search for 'lipstick' populates over 286 million results. Because of this, long gone are the days of strict brand loyalty. 

Even a great customer experience and high quality product is sometimes not enough to ensure a repeat purchase. Chances are customers will always be able to find a similar product that's cheaper and faster to get. To get that second, third, or even fourth purchase, you have to engineer it. 

So how do you take a customer from one-time purchaser to a brand loyalist? We teamed up with our partners at Zaius to host a webinar Tuesday, July 24th at 2 PM ET where we'll discuss 'Engineering the Repeat Purchase in Ecommerce,' including:

  • Why engineering the repeat purchase is critical for today's ecommerce marketer
  • How to optimize your customer lifecycle with repeat purchases in mind
  • How to take customers from passive browsers to loyal brand advocates

Want to tune in to hear Privy's founder and CEO, Ben Jabbawy and Zaius' VP of Marketing, Eric Keating shed some light on engineering a repeat purchase? 

Sign up for the webinar!



Posted by Lauren Shepherd

Lauren is our Senior Marketing Manager. Coming all the way from Minnesota, she’s earned her spot on the east coast by working for companies like Brainshark and Teikametrics to create content and lead generation strategies that increase website traffic and build brand awareness. Lauren’s passion for small businesses and content creation is what brought her to Privy, but her enthusiasm and love of good beer and all things Justin Timberlake are what make her the perfect fit for our team.



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