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The Ecommerce Marketing Blog

The #1 resource for small and growing ecommerce brands

Outer Aisle’s Secrets to 5000% Growth in 3 Years

By Lauren Hall
2 minute read

What would giving away 100 influencer kits every month do for your brand?

That’s been a huge part of Outer Aisle’s growth over the last 3 years.

And in that timeframe, they’ve grown 5000% (that’s not a typo).

But they don’t have a set-it-and-forget-it mentality around it.


Vasa Martinez has been the driving force and mastermind behind the strategy.

And it all started by building a community first.

Here’s how he made it happen.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

On this episode, you’ll learn:

  • The impact influencers have had on their growth.
  • Why you need to nail your reasons to believe.
  • Why your emails should be trending, relevant, or convenient.
  • How to think about rewarding loyal customers vs. brand new ones.

What to listen for:

  • [5:23] What’s the playbook at Outer Aisle?
  • [8:41] The most important place for new brands to start.
  • [10:26] Why Instagram is such a great channel.
  • [11:33] Outer Aisle’s reasons to believe.
  • [13:03] A framework for creating your brand’s reasons to believe.
  • [14:08] How often do you launch campaigns?
  • [16:38] Building that creative muscle.
  • [20:17] The types of emails every brand should send.
  • [23:00] The biggest mistakes brands often make.
  • [26:23] Their abandoned cart email flow.
  • [28:59] How to use text and email together.
  • [30:07] The best campaign he ever ran.
  • [32:08] Finding the right influencers.

Links to love👇👇

Topics: Ecommerce Brands Ecommerce Marketing Podcast

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