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    Outer Aisle’s Secrets to 5000% Growth in 3 Years

    By Lauren Hall
    2 minute read

    What would giving away 100 influencer kits every month do for your brand?

    That’s been a huge part of Outer Aisle’s growth over the last 3 years.

    And in that timeframe, they’ve grown 5000% (that’s not a typo).

    But they don’t have a set-it-and-forget-it mentality around it.


    Vasa Martinez has been the driving force and mastermind behind the strategy.

    And it all started by building a community first.

    Here’s how he made it happen.

    You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

    On this episode, you’ll learn:

    • The impact influencers have had on their growth.
    • Why you need to nail your reasons to believe.
    • Why your emails should be trending, relevant, or convenient.
    • How to think about rewarding loyal customers vs. brand new ones.

    What to listen for:

    • [5:23] What’s the playbook at Outer Aisle?
    • [8:41] The most important place for new brands to start.
    • [10:26] Why Instagram is such a great channel.
    • [11:33] Outer Aisle’s reasons to believe.
    • [13:03] A framework for creating your brand’s reasons to believe.
    • [14:08] How often do you launch campaigns?
    • [16:38] Building that creative muscle.
    • [20:17] The types of emails every brand should send.
    • [23:00] The biggest mistakes brands often make.
    • [26:23] Their abandoned cart email flow.
    • [28:59] How to use text and email together.
    • [30:07] The best campaign he ever ran.
    • [32:08] Finding the right influencers.

    Links to love👇👇

    Topics: Ecommerce Brands Ecommerce Marketing Podcast

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