<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1360553&amp;fmt=gif">

    Tortuga's Content Playbook: How To Use Content To Make Your First Million

    By Lauren Hall
    2 minute read

    FredPerrotta_BlogGraphic_1

    Finding the kind of content that resonates with your audience takes a lot of trial and error.

    ...and isn’t necessarily intuitive.

    So when Fred Perrotta, Co-founder & CEO of Tortuga Backpacks, a brand geared toward millennial travelers, started a blog for the brand, he wasn’t sure exactly what he should be writing about.

    So he just started to try a bunch of things.

    And eventually struck gold with a topic he never would have expected: packing guides for specific destinations.

    And if you take one look at their blog, you’ll see a ton of examples. Packing guides for Mexico, Morocco, Portland, if you’re going, they probably have a list for you.

    So we asked Fred to share some of his content secrets to help you get to that first million and beyond.

    You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

    On this episode, you’ll learn:

    • The book that inspired their business.
    • How their content strategy drives traffic and purchases.
    • How you can use products that aren’t selling as part of a welcome offer.
    • Why you need to focus on 1-2 channels.
    What to listen for:
    • [2:27] Lessons from The 4-Hour Workweek.
    • [9:31] What moved the needle for more repeatable sales.
    • [11:23] Why they publish who their ideal customer is.
    • [15:15] How their marketing team has changed over time.
    • [17:03] Driving repeat purchases for a product that’s built to last.
    • [24:41] What their content and email strategy looks like.
    • [26:44] How to plug your product in content.
    • [29:58] Advice for scaling to your first million in sales.
    Links to love👇👇

    Topics: Ecommerce Brands Ecommerce Marketing Podcast

    Try Privy For Free Today

    Sign up now to start your 15-day free trial. Pricing starts at $15/month after the trial ends.

    No credit card required.

    Remains free for any store under 5,000 monthly page views.